La Onda
A hospitality business, published while it was still becoming one.
Founded and built by Hev. Positioning, writing, design and site — all made in real time as the business took shape.
HospitalityBrand voiceLive site
Service — Website Launch
For founders and small businesses who are already doing the work — and losing people because there's nowhere credible to send them. We write it, design it, and put it online together. No agency theatre, no six-month discovery phase.
§ 01 — The recognition
The work is real. The reputation is real. The thing that's missing is the one place you can point at and say: here, this is what I do. That gap is quiet, and it costs you people you never hear from.
You send people to an Instagram profile and hope they piece it together.
The site you have is three years old and describes a business you no longer run.
You've started the website four times. There's a folder somewhere.
You can explain the offer perfectly out loud and freeze the moment you have to write it down.
Someone asked for a link this week and you felt it.
A designer quoted you a number that assumed you had a marketing department.
§ 02 — What changes
Before / After
Before
After
§ 03 — What's included
Most of the work isn't the website. It's deciding what's true enough to publish. We do that part together first — then the build goes fast.
What you actually do, who it's for, and why it's worth the money — written in language you'd say out loud.
Every page written with you in the room. No filler, no “empowering solutions,” no stock voice.
A site with typography, restraint and structure — designed around your content rather than a template's assumptions.
Book a call, take an order, capture an email, get a reservation. One clear next move, built to work on a phone.
Live on your domain, connected to your inbox, with a short walkthrough so you can edit it yourself.
A plain plan for the next three months: what to add, what to leave alone, and what to watch.
§ 04 — Which one is for you
Startup Launch Intensive
Website Launch
Not sure which? Say so on the call. Sometimes the honest answer is “neither, yet” — and I'll tell you that too.
§ 05 — How it runs
You'll see something real every week. Nothing disappears into a black box for a month.
Thirty minutes, free. What the business is, what the site has to do, and whether I'm the right person. If not, I'll say so.
One working session to settle positioning, offer and structure. You leave with the sitemap and the argument the site will make.
I draft every page. You react in the margins. Copy gets approved before a single pixel is designed.
The site takes shape in the browser — typography, images, responsive behaviour, the one clear action.
Domain connected, forms tested, walkthrough recorded, three-month plan in your hands. Then it's yours.
§ 06 — Founding offer
I'm opening this service with five founding clients. Founding rate, full attention, and an honest ask: if the work lands, I'd like to publish it as a case study.
What founding clients get
Pricing is scoped on the website consultation, once we both know what the site needs to be.
Apply for a website consultation →§ 07 — Evidence
A short list on purpose. These are sites carrying real weight for real businesses — including my own.
La Onda
Founded and built by Hev. Positioning, writing, design and site — all made in real time as the business took shape.
Coach With Hev
Long-form narrative, dated milestones, real evidence, and one clear action. Same method, applied to my own offer.
More in progress — founding client work will be published here as it launches.
§ 08½ — Questions
A few things you may want to know before starting your website launch.
Your website launch includes the strategy, messaging, copy development, visual direction, design, build, mobile optimization, domain connection, and launch support needed to take your website from idea to live. The exact scope will be outlined clearly before we begin.
No. You do not need to arrive with perfectly written copy, a completed brand guide, or every detail figured out. We’ll work together to clarify your offer, organize what belongs on the website, and shape the words and visual direction around the business you are building.
Most website launches are completed within a few weeks after all required materials have been received. Your exact timeline will depend on the size of the website, the project scope, and how quickly feedback and content are provided.
Yes. Your domain, business name, original photography, logos, and other brand materials remain yours. Your proposal will also explain how the website itself is managed, what platform it is built on, and what access and support are included after launch.
Domain registration, platform subscriptions, and paid third-party tools are separate unless they are specifically included in your proposal. I will explain any anticipated outside costs before the project begins so there are no surprises.
Every website launch includes a defined post-launch support period for small corrections and technical issues. After that, you may choose an ongoing support plan or request individual updates as needed. Ongoing support is optional.
Yes, depending on your business and the tools you use. Your website can connect visitors to inquiry forms, scheduling platforms, payment links, preorder systems, email signups, and other existing business tools. More complex integrations may require an additional fee.
Website launches are priced according to the scope, number of pages, content needs, integrations, and level of support involved. After reviewing your application and speaking with you, I’ll provide a clear proposal outlining the investment, deliverables, timeline, and next steps.
I’ll personally review what you share and respond within a few business days from hev@coachwithhev.com. If the project appears aligned with the services I offer, I’ll send a couple of possible times for a website consultation so we can discuss your business, your goals, and what the website needs to accomplish.
§ 08 — The free website consultation
Tell me about the business and what the site has to do. If I'm the right person, I'll say so and scope it. If I'm not, I'll tell you what I'd do instead — and that's the whole call.
hev@coachwithhev.com
coachwithhev.com/website-launch