Consulting · For businesses + organizations
Solving the operational and strategic problems between where the business is and where it's trying to go.
Hev works with small and growing businesses that have reached the point where ambition has outgrown existing capacity. She helps identify what's actually holding the business back, determine what needs to change, and build the strategy, systems, and infrastructure to move it forward.
The capacity gap
Many growing businesses reach a point where the owner can no longer personally hold everything together, but another senior full-time hire isn't needed, wanted, or financially justifiable yet.
That's the gap Hev works in.
Depending on what the business actually requires, the work may move between diagnosis, strategy, systems, operations, implementation, and growth.
A company may come to Hev because leads aren't converting, an initiative keeps stalling, the owner is overwhelmed, clients are falling through cracks, or the team needs a better system.
The visible problem is the starting point, not necessarily the diagnosis.
Hev looks across the business to understand how the pieces affect one another, identify the actual constraint, and determine the highest-leverage next move.
Diagnosis comes first: how work actually moves, where information is lost or duplicated, and where follow-up falls through.
A lead-generation problem may actually be an offer problem. A service problem may actually be a process problem.
Engagements rarely stay inside one of these. Hev moves between them depending on what the business actually needs next.
See what's happening. Identify the constraint. Build what the business needs.
Useful strategy shouldn't end with recommendations. What gets built is a defined operating flow — clear stages, clear ownership, and follow-up that holds.
For a defined problem, initiative, opportunity, system, or business objective. Hev assesses the situation, establishes scope, and works toward an agreed outcome or set of deliverables.
Project pricing reflects scope, complexity, responsibility, deliverables, and business context, not hours.
For businesses that need ongoing strategic and operational capacity without adding another full-time employee. Hev becomes embedded enough to understand the business, its priorities, constraints, and opportunities.
Structured as a monthly retainer that reserves an agreed level of Hev's capacity and involvement. Every retainer carries a defined scope, responsibilities, expectations, boundaries, and terms. It is not a bucket of labor hours, and it is not unlimited access.
For owners and leaders who primarily need perspective, analysis, decision support, or recommendations rather than ongoing execution: assessments, strategy sessions, problem-solving engagements, planning, and focused intensives.
Often a lower-commitment starting point before deciding whether a larger engagement makes sense.
Consulting engagements are scoped around the problem being solved, the responsibility involved, and the capacity required. Time may be tracked internally to manage capacity, but hours are not the product.
You don't need to diagnose which service you need. Describe what's happening, what isn't working, and what you're trying to accomplish.
Before substantive work begins, the objective, scope, responsibilities, deliverables, working relationship, and engagement terms are made clear. Good consulting requires both sides to understand what they're saying yes to.
You're engaging judgment, strategic thinking, problem solving, and execution capability. Time may be tracked internally for capacity management. It isn't the product.
Recommendations account for the actual business: its size, resources, budget, team, maturity, and current systems. The ideal solution isn't always the right solution right now.
Understanding → strategy → building → implementation → refinement, when the engagement calls for it.
05 / Fit
Being clear about this early protects everyone's time.
Generally a strong fit
Likely not a fit
What happens next
Share enough context for Hev to understand the situation. If it looks like there may be a fit, the next step is a conversation.